Natural colours are derived from agricultural, biological, or mineral sources. They have a simple extraction process and long history of safe usage. Unlike synthetic colours, natural colours can react differently in each application.
Turmeric is a root that has been used to impart colour and flavor to food for centuries. It is produced by grinding the rhizomes of the perennial herb, Curcuma longa, which is native to India, South America, China, and the East Indies, Colour manufacturers are able to deodorize turmeric, allowing it to be used in applications beyond spices. The hue can range from a pale butter yellow to an intense, vibrant yellow depending on the application and the concentration.
Turmeric essential oil is rich in antioxidants making it excellent for stimulating new cells to grow, promoting healthy hair follicles and preventing hair loss. The anti-inflammatory properties of the oil contribute to reducing scalp inflammation and improving hair growth.
The global natural food colors market is expected to grow at a CAGR of 8.8% to reach $2,537.3 million by 2024 from $1,662.4 million in 2019. Rising preference for natural products over artificial coloring agents is projected to drive the market. Synthetic food colors can lead to health hazards such as tumors, kidney damages, and different types of allergies. Increasing consumer awareness about the benefits of natural ingredients over harmful artificial products is expected to augment product demand in near future.
The customer-focused food industry is undergoing significant changes are consumers critically focusing on food ingredients to gauge their nutrition quotient. Manufacturers in the natural food colors market are picking up on the consumer move-away from synthetic food colors as well as artificially colored food products to capture more sales opportunities.
The industry is expected to exhibit substantial growth on account of rising demand for the products by the alcoholic and non-alcoholic beverages manufacturing industries. In addition, increasing demand for food colors obtained from non-synthetic sources coupled with rising consumer awareness in Asia Pacific and North America is expected to bolster the demand over the forecast period.
Growing demand from application industries, such as beverages, bakery and confectionery, and dairy products is expected to have a positive impact on utilization of carotenoids, curcumin, anthocyanin, and carmine. This factor is expected to drive market growth over the forecast period.
